Creating Do-It-Yourself Customers
by Peter C. Honebein and Roy F. Cammarano
Self-checkout, self-customization, and other coproduction efforts are on the rise. But it's a boon to business only if customers do their share. This book proves that by setting appropriate expectations, providing the necessary tools and environment, delivering appropriate rewards, and developing specific knowledge and skill, companies can condition customers to activate their expertise to achieve greater value. Individual Orders Volume Orders

Strategies for Effective Customer Education
by Peter C. Honebein
Customer education is a key element of the marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows businesses how to provide customers the expertise they need to make wise product choices and experience success with the products they buy.
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Entrepreneurial Transitions
by Roy F. Cammarano
Management and leadership are not synonymous! Whether a business is in the start-up phase or has been around many years, award-winning Entrepreneurial Transitions: From Entrepreneurial Genius to Visionary Leader, provides the tools and solutions businesses need to create effective organizational structures. Individual Orders Volume Orders

Books
Leading-edge thinking on improving customer performance and organizational improvement

General Materials and Press Releases

• Publisher's Press Release
• Peter Honebein Biography
• Roy Cammarano Biography
• Book Testimonials
• Complete Press Kit - MS Word
• 1/27/06: Creating Do-It-Yourself Customers Wins Book Award

Talking Points and Q&A

• Q&A with Pete and Roy
• Is The World's Greatest Gas Station Dead?
• Five Types of DIY Customers
• Creating Coproduction Experiences
• Five Ways to Enhance Customer Goals
• The Seven Levels of Accessible Environments
• Four Rules for Motivating Customers
• The Right Time for Customer Education