Customer Stories

We would like to invite you to become a cocreator, codesigner, and coproducer of our ongoing research. For our book Creating Do-It-Yourself Customers, we collected hundreds of stories from people like you about customer performance in various coproduction experiences. As part of our ongoing research, we want to collect a thousand more stories. You can help.

We are looking for stories that describe how companies help (or don't help) customers perform. If you decide to participate in this activity, the stories you tell should reflect your personal experience as:
• A customer
• An employee working with customers
• Your observation of another customer

Stories should be at least 200 words in length and include appropriate facts about location, situation, specific behaviors, and outcomes. For an example, read these stories.

Submit your stories one of two ways:
• By our submission form
• By email: stories@doityourselfcustomers.com

Submissions become the property of the Customer Performance Group.